LIU JO is longing for Europe

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    The flagship company of  Carpi,   bets   on the growth of the store network, with special attention to the old continent “We count on the opportunity to have larger spaces in Italy “.

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    In the  great fashion “risiko” , Liu Jo continues to expand.   In the coming months,  seven new flagship stores all abroad, will be opened; three of them, the Andorra, Doha and Voronezh ones, in franchising. Within the end of this year the second store in King’s Road, London will be launched.  “And then – says the vice president and head of style, Marco Marchi – we want to launch several  corners  in some department stores such as El Corte Ingles De Gaia, Portugal and  Helium Boutique in France. And we are going to open   new ones  in Russia, Ukraine, Italy and Korea“.

    The company  has recently also closed an important agreement with the department store Printemps. And it is on the road to foreign markets that it want  to grow, increasing its export share, which is now worth just the 35% of the  turnover. “We want to reach the 50%, strenghtening especially  in Europe, as  here the  27% of the world’s wealth   is concentrated- says the vice-president – the markets in which we are investing  the most are: France, Spain, Russia and the Netherlands”  

    The strategies followed until now by Liu Jo, a turnover of 307 million euro and an EBITDA of 16% in 2015, led it to have at present  a distribution network which  has  already has 57 owned stores, 162 in franchising and  120 corners. Moreover its products are sold in about 5000 multibrand stores also if the wholesale chaneel  is still worth the 70% of the revenues.   “But we are strongly  going to develop the retail side” Marchi claims. In Italy too….   (Stefania Aoi)

    La Repubblica Affari e Finanza, 10 ottobre 2016