Moda Makers hit the target

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    Satisfied the  companies  , many foreign buyers and a strong group identity.   After the first edition at  Villa Ascari, this second one   marked a quantum leap.  A meaningful quotation: the English customer who said to have found the Carpi energy of 25 years ago. What is new is the certainty  that “to be all together in a system”  gives   results. And there are those who  hope that Carpi  can access the exhibition network  which counts.

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    CARPI – The official data are not  yet available but   it’s surely a record edition of  Moda Makers, the fashion fair   which took place in piazzale Re Astolfo from  15 to 17 November in  which 44 district companies  showed their 6.000 creations A/W 2017/2018.   According to first  feedback,  the turnout has recorded more than 800 visitors, many of them traders, buyers and foreign distributors, especially Asian (Japanese and Chinese), but also north European, German, Spanish and Russian.

    We visited the fair the second day, collecting opinions and sensations among  the exhibitors. What, until a few months ago was a gamble, has now become a certainty.

    Schermata 2016-11-24 alle 16.58.09«It’s  going well, the clientele is international, the “container” is minimal but ideal to show  the collections, which are   the true stars – says  Fabrizio Stermieri, owner of Paola Davoli Knitwear –. We thanks the Associations that did their best and we already think about the next edition».

    Very pleased   Giulia Carretti  too, whose company SEA  exhibited the line for women  “She Wise” and  part of the men’s collections  “Wise Guy” and “Bellwood”. «I noticed many foreigners, especially  Japanese, Norwegian, French, Spanish and  Arabian – she says –. We “hooked” several contacts and we hope to see the results later on. The  edition of May has been successful  and we hope it is this one too».

    On the scene of Moda Makers,  as “newcomer” A. Lisa Mood, a clothing brand for young lady which was founded only a month and a half ago. “It’s our first  fair. We are working well, but for us of course  all contacts are new  – says Alberto Paini, owner with his wife Denise La Frazia  –. Ours is a knitwear product “made in Carpi”   with Italian materials and we rely on foreign markets such as Austria, Germany, Greece, Spain, Japan, USA and Canada.  It was time to organize an event like this in Carpi, indeed we needed it».Schermata 2016-11-24 alle 17.06.35

    Cesare De Paoli, owner   with  his wife  Donatella Lugli of  Spruzzi, company which owns the brand of women’s clothing Donatella De Paoli, underlines  the “quality” of the buyers. «This fair  – explains  De Paoli –,  is  really interesting:  I noticed buyers operating at a higher level than the usual wholesalers attending fairs of this kind. We “spread” and got several contacts, we’ll see.

    First time at  Moda Makers for  Dielle Knitwear too, a Carpi company manufacturing young and trendy women’s clothing. «This fair is a really good idea and it’s quite right, “to push” Carpi – comment  Giorgia Galli and  Morena Poletti, business partners  with  Marco Di Lorenzo –. We are present in Italy and abroad and we noticed so many foreign buyers ».

    Among  the new entries “Glò di moda”, a brand with original  contemporary and cosmopolitan taste, that is part of the homonymous company owned by Gloria Pedretti and Loris Bigarelli. «In the last years we took part to Modaprima – says Ester Trasente, commercial manager –, but the cost was too much heavy .  Moda Makers is an excellent showcase for Carpi and a nice way to promote the territory and its excellences. Of course, the location is not comparable to the Stazione Leopolda of Florence, but the fair is successful: they worked very well and I got many positive feedbacks from the customers. We do hope    it  will become the leading exhibition in Italy for this specific sector. We have all the preconditions for success».

    Schermata 2016-11-24 alle 16.58.54 According to Anna Giovinazzo, owner of Mr. Giuly Mode, Moda Makers has great potential. “If customers get used  to come to Carpi – she explains – it can become a regular appointment intended to grow. The fact of “playing at home” for us is definitely a benefit , I Think  we would not return anymore to Modaprima “.

    «We noticed a lot of movement and especially people who returned to Carpi with enthusiasm after so many years – says Paola Casarini, commercial manager of the Rosso Perla, the company of her parents  Maria Cristina Bulgarelli and Severino Casarini -. One of our English  customers  told us that,  thanks to this fair , he has re-experienced  the energy of  25 years ago.   I think it is an important confirmation for our city, a signal that  it still has its own identity, internationally  recognized . And that excellent  things can be organized at province level too».Schermata 2016-11-24 alle 16.58.18

    Tamara Gualandi, owner of  Donne da Sogno and  president of  Cna Federmoda, affirms that Moda Makers offered an opportunity for visibility to several  district businesses.There are many small companies manufacturing  excellent and quality products which, thanks to  events like this,   can find their own space at an affordable priceBut above all – she concludes – it’ is important   the concept of “working as a team”  among the entrepreneurs , promoting  the territory and believing  in the success of our city.».

    See you at the next edition to be held in May. And, with a possible boom of exhibitors  it  would  require  a more spacious location, even  in Piazza Martiri . (Claudia Rosini)

    VOCE, 24 November  2016 (abstract)